Brand Identity
« Before the world sees you, it recognises you. »
- Logo & visual guidelines
- Brand book & positioning
- Communication strategy
The problem
Your brand exists, but nobody can describe it in one sentence. The logo changes from one medium to the next. Colours drift between flyers. You look like ten other players in your sector.
What I deliver
Not a logo on its own, but a coherent system you can apply across every medium without starting over each time. You move from « just another supplier » to a brand people recognise and recommend.
Deliverables
What you actually receive.
Every deliverable works without me. A system you can't run on your own isn't a system: it's a dependency.
- Positioning diagnosis and competitive analysis
- Brand platform: mission, promise, territory, tone
- Primary logo and variants (light, dark, monochrome)
- Colour system with usage rules and proportions
- Type system and full hierarchy
- Operational brand book PDF, usable by your own suppliers
- Source files and web/print exports
Process
Four steps. No improvisation.
- 01
Diagnosis
Framing interview, audit of what exists, competitive terrain analysis. We identify what actually sets you apart.
- 02
Positioning
Writing the brand platform. Before the visual comes the strategic decision: who you speak to, and why anyone should believe you.
- 03
Art direction
Exploration of visual territories. You choose a direction, not an isolated logo.
- 04
System
Building the complete system and writing the brand book. The brand becomes reproducible.
Who it's for
Founders launching out, or established brands whose image no longer matches the real level of the business.
Discuss this needNext service
Copywriting
Posts, scripts, emails, sales pages, pitches.
Take action
Need brand identity?
Tell me about your brand and your context. I'll come back with a clear read on what needs building, and in what order.
Reply by email · No spam, no forced newsletter.