Copywriting
« A visual attracts. The right word convinces. »
- High-conversion posts & captions
- Video & podcast scripts
- Emails, sales pages, pitches
The problem
You publish, and nothing happens. Your copy describes what you do instead of making people want it. You talk about yourself when the client is waiting to hear about themselves.
What I deliver
Good copy doesn't talk about the product, it talks about the transformation. I write in your voice, with a clear commercial intent. The reader knows exactly what to do once they've finished.
Deliverables
What you actually receive.
Every deliverable works without me. A system you can't run on your own isn't a system: it's a dependency.
- Brand voice platform: tone, vocabulary, what's off-limits
- Sales pages built on an argument, not on adjectives
- Email sequences: welcome, activation, follow-up, reactivation
- Video scripts and short-form hooks for social
- Sales pitches and investor presentations
- A reusable hook bank tailored to your sector
Process
Four steps. No improvisation.
- 01
Listening
I collect your raw material: real client objections, verbatims, arguments that already work when you say them out loud.
- 02
Structure
Choosing the argumentative architecture before writing the first sentence: AIDA, PAS or FAB depending on the format.
- 03
Writing
Written in your voice, not mine. You must be able to sign the text without flinching.
- 04
Testing
Hook and CTA variants to identify what actually performs with your audience.
Who it's for
Brands with an audience but no conversion, or launching an offer that needs to become obvious.
Discuss this needNext service
Social Media
Calendar, content, activation, performance.
Take action
Need copywriting?
Tell me about your brand and your context. I'll come back with a clear read on what needs building, and in what order.
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